Our vision is considered as a framework for our future road  and guides every aspect of our business by showing what we need to set priority in order to continue achieving sustainable and fast growth. We not only make our best effort to maximize our partners: both farmers, employees and customers but also preserve the environment by developing sustainable products throughout our supply chain.

  • People: create the greatest environment for them to work, workplace as their home.

  • Partners: Maintain a long-term network of customers and suppliers, together we create mutual, enduring value.

  • Profit: Maximize long-term benefits to both shareowners and customers while being mindful of our overall responsibilities.

  • Investment: Plan effective and long-term investment strategies with our sensitive and decisive mind, anticipate future trends.

Every our actions as well as decisions are guided by principles:

  • Improve the livelihoods of farmers and communities through our innovation that enhance our productivity and returns.

  • Maximize the clientele’s benefit with our best goods and services.

  • Building a long- term plan to develop sustainable products throughout our supply chain.

  • Approach the internationally-accepted standards of quality and safety.

  •  Balance development and management.

 Phung Sam - Chairman